Our story began in November of 2021 when our family relocated from Auckland to Nelson. Our founder, balancing life as a stay-at-home mom, saw an opportunity to channel her creative energy and follow her entrepreneurial dream. And what better way to do that than by celebrating one of her greatest passions—the outdoors of New Zealand.

Fun fact: We still don’t know what came first—our first product or our second child.

While searching for unique New Zealand-themed maps for our new home, we couldn't find exactly what we were looking for. Inspired by the idea of a map showcasing the incredible hikes across New Zealand, our founder decided to create one herself—while seven months pregnant! Despite the impending arrival of her baby, she poured her heart into designing the map, carefully detailing everything from the hiking routes to the elevation profiles and huts. She wrapped up the final touches just days before going into labor. When the first printed version arrived after the birth of our daughter, we still debated which came first—the map or the baby.